Most groups tackle issues, we tackle actions. Instead of working on an issue, we say work on all the issues you care about at once in three steps: watch what you buy, watch what you do, and empower others to do the same.
 
When you spend money to buy a product you are supporting every step of the production chain that went into that product. Many of the world’s problems stem from unsustainable business practices. The simple act of providing a lot people with information on good (or at least not-as-bad) business practices, has the potential to transform the global economy as we know it. Given the choice, people will choose the 'better' product which in turn will force businesses to compete with each other within the framework of social responsibility.

Even more powerful than your money, are your actions. Being responsible for how you act, can have a huge impact on your family, your community, your company, and your country. In choosing to speak out, not only can men can end violence against women, or can women develop whole nations, but we all can spread a movement on any issue (or all of them) across the globe.

That is why you are reading this. We need your help.
 
In a nutshell, we are part of a growing movement of people who use their networks and creativity to tackle issues they care about. We support that movement by creating and distributing web videos which are informative, funny, and easy to digest. We organize media events designed to raise awareness about simple actions that, when adopted by large numbers of people, can have real impact.

Sign up on our homepage to join the movement, and take responsability.