Our lives are full of actions, and all of our actions have consequences.  

The car we drive or how cold we set the AC...

The steak we buy and or the produce we don't buy...

These are actions—they are choices we make with consequences that ripple across the globe.  

Now more than ever, we have the Ability to Respond—the ResponseAbility—to determine the consequences of our actions, from the food we eat to the power we consume when flicking on a light switch.

That's where ResponseAbility X comes in. This site is the home base for a growing movement for people like you—people who want to take ResponseAbility for the choices they make every day.


Our goal is simple: We do the homework so it's easy for you to make choices with positive consequences.

Our first project, called Three Cents for Renewable Energy, is for people in our hometown of Los Angeles. We're letting Angelenos know that for just a few extra bucks a month on their utility bill, they can redirect the ripple effects of paying their utility bills from coal and pollution, to new jobs and clean air. Check out this video and you'll see.

Make the choice. Join the movement. Click "Create an Account" on the right to join our e-mail list.

ResponseAbility X. We do the work so you can make the choice.